Types of Gold Jewelry: Yellow, White, Rose and Green
Understanding how gold color relates to jewelry value

People often ask, Dave is white gold or rose gold worth less than yellow gold. I even get questions about Green gold. Yes, its real! So I put this guide together to clear that up. The short answer is that color doesn’t reduce value — but I hope this page helps explain why.
If you still have questions or want me to take a look in person, feel free to give me a call. I’m always happy to help.
When you’re thinking about selling gold jewelry, it’s natural to wonder whether gold color affects value. Yellow, white, rose, and green gold can look very different — but they can all be legitimate gold jewelry.
This page explains the differences in plain language and also covers a common point of confusion: platinum vs. white gold.
Yellow Gold
Yellow gold is the most traditional and familiar form of gold jewelry. Its warm color closely resembles pure gold, which is why it has been used for centuries in rings, chains, and heirloom pieces.
What’s helpful to know:
- Yellow gold is commonly found in 10k, 14k, and 18k jewelry
- Its color comes from gold mixed with small amounts of other metals
- Karat refers to gold content — not color
Yellow gold is especially common in vintage, inherited, and classic jewelry styles.
White Gold
White gold is created by mixing gold with other metals — commonly nickel, palladium, zinc, or combinations of these — to achieve a lighter color. Many white gold pieces are also finished with a thin rhodium coating, which gives them a bright white appearance.
A few things to understand:
- White gold is still real gold
- It is evaluated based on purity (karat), weight, and condition
- Over time, the bright finish may soften as the rhodium wears
If you’re not sure whether a piece is white gold or platinum, that’s extremely common — and something we can verify during an evaluation.
Rose Gold
Rose gold gets its warm, pink tone from copper mixed with gold. It’s been used in jewelry for generations and has become especially popular again in recent years.
What to know about rose gold:
- It is real gold, just like yellow and white gold
- The color does not reduce its value
- It is found in both modern and vintage jewelry
Rose gold is evaluated the same way as other gold jewelry.
Green Gold
Green gold is less common, but it is a real form of gold jewelry. It has a subtle greenish tone created by blending gold with specific alloy metals.
A few quick notes:
- Green gold is legitimate gold jewelry when properly made
- It may appear pale or slightly green compared to yellow gold
- Like other gold jewelry, it’s evaluated based on purity and weight
If you have a piece you suspect may be green gold — or you’re simply not sure — we can identify it during an in-person review.
Platinum vs. White Gold (Common Question)
Platinum and white gold can look similar, but they are different metals.
Here’s what’s helpful to know:
- Platinum is not gold — it’s a separate precious metal
- White gold is gold mixed with other metals, often with a rhodium finish
- Some jewelry is marked PT, PLAT, or 950 for platinum
- White gold is often marked 10k, 14k, or 18k
If your jewelry is unmarked or the markings are worn, that’s normal. We can verify whether a piece is platinum or white gold as part of the evaluation, and explain what you have in plain language.
Does Gold Color Affect Value?
This is the most important takeaway:
Gold color does not increase or decrease the base value of gold jewelry.
When selling gold jewelry, what matters most is:
- Gold purity (karat)
- Weight
- Current market conditions
Color is simply the result of how the jewelry is made — not a measure of whether it’s “better” or “worse.”
If You’re Not Sure What You Have
Many people aren’t sure whether their jewelry is yellow gold, white gold, rose gold, green gold — or even platinum. That’s completely normal, especially with older or inherited pieces.
During an in-person evaluation, we’ll:
- Identify the metal type
- Verify purity
- Explain what you have clearly
- Answer any questions you have
There’s no obligation to sell, and the evaluation is always complimentary.
Ready to Learn More About Your Jewelry?
If you’re thinking about selling gold jewelry and want clear answers, the best next step is a simple in-person review.
You can:
- Return to our We Buy Gold Jewelry page to learn more about the process
- Call with questions before visiting
- Stop by for a private evaluation
We’re here to help you understand your jewelry and decide what feels right for you.
