Cash for Gold: How to Sell Gold for the Best Price Near You.

Why Choose Our Experienced Gold Buyers

Looking for experienced gold buyers near you? At New England Diamond & Jewelry Buyers, we pay top dollar for gold jewelry, coins, watches, and scrap — with immediate cash paid on the spot.

Our experienced team makes the process fast, fair, and transparent. Whether you’re ready to sell today or just exploring your options, we offer free, no-pressure evaluations that take about 10–15 minutes — no appointment needed.

✅ Immediate Offers – We pay you on the spot
✅ No Appointments Needed – Walk-ins welcome
✅ Licensed, BBB A+ Rated Gold Buyers
✅ Trusted by New England for over 45 years

⭐️ We hear it all the time: “I came in because of your reviews.” Customers often tell us it wasn’t just the star rating — it was what people said that made them feel confident choosing us. Read our reviews

Below, you’ll find details on the types of gold you can sell, how buyers determine value, and other important factors that influence offers — so you know exactly what to expect when selling your gold.

How the Cash for Gold Process Works (Step by Step)

Selling gold doesn’t have to be confusing or stressful. Our goal is to make the process simple, transparent, and fast so you know exactly what to expect from the moment you walk in the door. Here’s how it works:

Step 1: Bring in Your Gold
Jewelry, coins, bullion, watches, even broken or outdated pieces — if it’s gold, we’ll take a look. No appointment is needed, and most evaluations take just 10–15 minutes.

Step 2: Free Evaluation in Front of You
Our experienced buyers test your items right at the counter. We check the karat (purity), weigh the gold on a certified scale, and reference the current market price. Everything is done in plain view so you can follow along.

Step 3: Review the Offer
Once we’ve calculated value, we’ll explain the offer in detail. You’ll know exactly how we arrived at the number — no guesswork, no hidden fees.

Step 4: Get Paid Immediately
If you choose to sell, you’ll receive cash on the spot. No waiting periods, no mailing items off, and no pressure if you’re not ready.

⭐️ Why people choose us: Customers tell us they appreciate the quick process, clear explanations, and honest pricing — plus, our reviews speak for themselves.

What Types of Gold Can Be Sold for Cash (And What We Buy)

Many people are surprised at the variety of gold items that can be turned into cash. While jewelry is the most common, buyers also consider coins, bullion, and even broken or outdated pieces. Here’s what you can bring in:

• Gold Jewelry
  Rings, necklaces, bracelets, earrings, and charms — whether modern, vintage, or broken. Even if a piece is missing stones or clasps, the gold itself retains value.
• Engagement & Wedding Rings
  From diamond solitaires to plain gold bands, rings often hold both sentimental and financial value. We evaluate the gold content as well as any diamonds or gemstones.
• Gold Coins & Bullion
  American Eagles, Krugerrands, Maple Leafs, bars, and rounds are all based on weight and purity, making them easy to appraise and convert to cash.
• Watches with Gold Content
  Rolex, Omega, and other luxury watches often contain significant gold weight. Even non-working watches may carry strong resale value.
• Scrap & Broken Gold
  Single earrings, tangled chains, or broken pieces may not have style value, but the gold content still adds up.
• Different Gold Colors and Karats
  White gold, rose gold, and yellow gold all contain real gold mixed with different alloys. Whether your piece is 10K, 14K, 18K, or higher, every karat and color carries value — and we buy them all.
• Other Gold Items
  Dental gold, estate pieces, antique heirlooms, and oddities — if it’s real gold, it has value.

💡 Tip: When in doubt, bring it in. Many customers are surprised at what qualifies — and it never hurts to get a free evaluation.

How Buyers Determine the Value of Gold

When you sell gold, the offer isn’t just a random number — it’s based on clear, measurable factors that any reputable buyer should explain. Here’s what goes into the calculation:

• Purity (Karat)
  Gold is rarely used in its pure 24K form. Most jewelry is 10K, 14K, or 18K, which means it’s mixed with other metals for strength and color. Higher karat = higher percentage of pure gold, which increases value. Learn more from our Hallmark guide.
• Gold Colors (White, Rose, and Yellow)
  White gold is made by mixing gold with nickel, palladium, or silver, then often plated with rhodium. Rose gold gets its pink hue from copper alloys. Yellow gold keeps more of the natural golden color, typically blended with silver and copper. Regardless of color, the karat determines how much pure gold is present — and we buy them all.
• Weight
  Gold is weighed on certified scales in grams or pennyweights. The more it weighs, the more value it holds. Even small amounts — like a single earring or broken clasp — add up quickly.
• Current Market Price
  Gold’s value changes daily based on the international “spot price.” Reputable buyers adjust offers according to that rate to make sure you’re paid fairly, we encourage you to check the current gold price yourself at Kitco.com.

👉 Our Approach: We test and weigh your gold right in front of you, explain the karat markings, and show you how market price affects your payout. Whether it’s white, rose, or yellow gold, you’ll understand exactly how we arrived at the number.

Beyond Purity and Weight: Other Factors That Affect Offers

While purity, color, weight, and daily market prices set the foundation for any gold offer, there are additional details that can raise or lower what you receive. Understanding these factors helps you see why two similar items may have very different values.

• Condition & Style
  Jewelry that’s in excellent condition — or reflects current fashion trends — may be worth more than its melt value. A modern gold bracelet in great shape could carry resale value, while a broken one may only be valued for its gold content.
• Designer & Brand Name
  Certain makers, such as Cartier, Tiffany & Co., or Rolex, have strong brand recognition that can increase buyer interest and resale potential. A 14K Tiffany ring, for example, may command more than a generic 14K ring of equal weight.
• Diamonds & Gemstones
  Engagement rings, watches, and other jewelry often include diamonds or precious stones. These are evaluated separately from the gold and can add significant value to your offer. See our Diamond guide.
• Watches & Complex Items
  Luxury watches often combine gold with intricate mechanics, brand prestige, and collector demand. A gold Rolex isn’t just about the weight — it’s about the watch itself.
• Antique & Estate Pieces
  Items with historical or collectible appeal may sell for more than their gold content alone. An antique brooch or estate necklace can have both material and sentimental market value.

👉 Why It Matters: Many “cash for gold” buyers melt everything down and pay only for scrap weight. Our team takes the time to look at both the gold content and the broader value of the item, which often results in higher payouts for our customers.

Why Experience and Trust Matter When Choosing a Gold Buyer

Once you understand how gold is evaluated, the next step is deciding where to sell. The truth is, not all gold buyers operate the same way — and choosing the right one can make a big difference in how much you receive and how confident you feel about the transaction.

Here’s what to look for in a trustworthy buyer:

• Transparency
  Testing and weighing should be done in front of you, with clear explanations of karat, weight, and market price.
• Reputation & Reviews
  Star ratings are helpful, but the stories behind them matter even more. Look for consistent feedback that mentions honesty, fairness, and professionalism.
• Accreditation & Licensing
  Reputable buyers are licensed to operate and often hold certifications or BBB accreditation. These signals show accountability and credibility.
• Experience
  Years in the business matter. An established buyer with a track record in the community has earned trust by treating people fairly over time.
• Immediate, No-Pressure Offers
  You should be able to review an offer on the spot and make a decision without feeling pressured or rushed.

👉 Our Difference: At New England Diamond & Jewelry Buyers, we’ve been serving New England for more than 45 years. We’re licensed, BBB A+ rated, and known for transparent evaluations done in plain view. Customers tell us they came in because of our reviews — and left confident they made the right choice.